The You Deserve It! message is being emblazoned across bus shelter advertising spaces to reach the thousands of bus passengers, car users and pedestrians entitled to home improvement cash.
In maintaining what the Government Office for the South East called an 'exemplary' record in improving privately owned and rented homes, the council is making itself heard across the town by telling people You Deserve It!
With Real People We Have Helped
The message is reinforced with the involvement of real recipients of grants and loans in Eastbourne.
Mr and Mrs Neville and Elaine Kilshaw, Mrs Margaret Sandford, Mrs Teresa Gell, Mrs Tina Lagden and Mrs Dorothy Smith have all had home improvements with Private Housing Renewal funds.
The awareness campaign is designed by PRG Publicity, an Eastbourne based marketing communications agency that represents public and private sector clients regionally and nationally.
