14th March, 2012
Families are being invited to solve The Great Eastbourne Easter Egg Hunt this spring with QR codes offering additional clues for hunters with a trail around some of the town’s independent retailers and eateries.
Eastbourne Framing Centre is teaming up with VisitEastbourne.com to encourage visitors and residents to discover the town centre’s independent businesses in an Easter Egg Hunt with a difference!
Hunters must solve a set of clues to discover locations where Easter eggs are hidden and the eggs location within the independent shops and those with smartphones will be able to access additional clues.
Eastbourne Borough Council Cabinet Member for Tourism and Leisure, Cllr Neil Stanley said “We are delighted to be working alongside Eastbourne Framing Centre to launch this quirky Easter Egg Hunt and really hope it will capture the imagination of visitors and residents alike. This is the first time we have used QR code technology to offer visitors an interactive experience and we hope it will prove popular. With the hunt taking in a round route through Little Chelsea and the main town centre, Easter Egg Hunters will have the chance to discover new independent businesses and retailers and eateries off the beaten track.”
Hunters are invited to enter as individuals or as part of a team and all those that manage to identify all of the businesses involved as well as the location of each egg, have the chance to win one of two e-readers thanks to The Laptop Station in the Enterprise Centre and Eastbourne Framing Centre. One e-reader goes to the lucky winning team and one to the winning school.
A total of 15 businesses are taking part in The Great Eastbourne Easter Egg Hunt and hunters have the chance to discover additional incentives, special offers and treats at each location involved.
All egg locations will have the Great Eastbourne Easter Egg Hunt logo hidden within their shop. Those using smartphones will benefit from an extra clue too, with a QR code available at each business, revealing an extra tip about where exactly the egg is hidden at that location.
Eastbourne Framing Centre’s owner Lucy Newport explains the motivation behind the project “We always encourage the practice of shopping locally, at all of the town’s independent retailers. This seemed a great way to bring those traders and the community together in a fun way. We can’t wait to see all of the entrants in the shop very soon.”
For more information and to download an entry form go to the website or become a fan of The Great Eastbourne Easter Egg Hunt on facebook.
Entry form and clues will be live and available to download from the middle of March and all entries must be submitted by April 14th.